I recently read an article about how small businesses can stay prepared for all the fast moving changes driven largely by Google and for me, the most important paragraphs are the last two, quoted here;
Claim Your Business: The worst mistake a business can make when it comes to their listing in Google Search is not claiming their business. “All businesses should claim their business,” Naim said, “first and foremost.” Naim did admit that Google has a lot to improve in this area, but they have put in the work to simplify the process after feedback from businesses. SMBs can claim their business by visiting Google My Business and following the steps. From there they’ll be able to correct any business information submitted by customers and edit their business info. Most importantly, they’ll start taking control of how their business appears in Google Search.
Add Basic Information: Businesses need to get all of their basic information up there, including a description of the business, opening hours, storefront photos, and more. Some customers prefer the written word; other customers are visual. It’s important that businesses cater to both with accurate descriptions and high-quality photos. “The more data we have about a business, the better we can rank it,” Naim said, and that’ll help businesses figure into the discovery experiences above that Google is working hard to curate now and in the future.
Oren Naim is the Google Product Manager. You must note that when he talks about '..the better we can rank it' he is talking about the business listing in Google. Not its website.
Here at Virtual Interiors (Entire Design), we give free advice on how to claim or make your business listing, we can 'fast-track' the verification process and provide information about how to really make your entry generate business with a virtual tour. We offer high quality Virtual Tour photography (fee applies) along with free publishing to your listing.